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In filmmaking, behind-the-scenes ( BTS), also known as the making-of, the set, or on the set, is a documentary film that features the production of a film or television program. This is often referred to as the EPK (press kit) video, due to its main usage as a promotional tool, either concurrent with theatrical release or as a bonus feature for the film's DVD-Video or Blu-ray release.
In the 1930s, many studios utilized behind-the-scenes to promote upcoming actors, technology, and releases; the production of behind-the-scenes was then restricted in the 1950s due to programming changes caused by the Paramount Decree. In the 1960s, behind-the-scenes regained popularity when studios sought to advertise through television, a rising medium for promotion.
In the age of DVDs, shorter behind-the-scenes documentaries were often used as a bonus to give more insight into the film, how it was made, and to credit the film crew. Occasionally, some films included a "making of the making-of" as a joke. The making-of was also often released for television as a part of the promotion of the film.
In the 2020s, many streaming services include behind-the-scenes on their platforms for viewers to conveniently watch. Netflix Tudum has a page consisting of various behind-the-scenes content for its many shows and movies. Behind-the-scenes content is also often posted on YouTube, TikTok, and other forms of social media.
The extra footage acts as an incentive for fans to buy physical and digital copies of the films. For example, Blooper allow fans to see a new side of their celebrity idols. Likewise, by seeing how the set looks before special effects are added in, fans have a new appreciation for the actors and technology. When streaming services post behind-the-scenes footage on social media, it can also grab the attention of new audiences and increase viewership.
In the age of social media, many companies create behind-the-scenes content to humanize the brand. Some examples are day-in-the-life, meet the team, and before and after videos. Even a Beauty YouTuber video can be behind-the-scenes content if it promotes the inner workings of the event, such as an actress showing how the set's makeup artists prepare her for a scene. These videos make consumers more likely to follow and buy the product or service they are promoting.
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